Portfolio

B as in Bald

Total visual communication system for creative consultation: identity system, responsive web hub, and blog

duties

concept development, design, develop

Challenge

Build a identity design system that captures the essence of multi-dimensionality

Solution

The immediate goal was two-fold: 1) to create a visual identity system with cross-platform versatility, and 2) to develop an online platform as a professional hub. As for point #1, I conceptualized around minimal geometry that can construct from simplest shapes to the most complicated fractal structures, which connotes my professional versatility. Once I designed a logotype out of basic geometry, a vibrant color palette and motion elements were applied. To translate the motion and flexibility to print, I created a series of abstract patterns using the same geometric element and printed on the back of business cards.

Dev Tools

Gatsby/React, CSS-in-JS, MDX


Business card series: modular graphics based on the same geometry as the logo

Operations manager dashboard concept Operations manager dashboard concept

Personal-branded shirt concept Personal-branded shirt concept

Personal-branded phone case concept Personal-branded phone case concept

Indoor oversize graphic concept Indoor oversize graphic concept

Vehicle wrap Vehicle wrap

Some of initial notes and sketches Some of initial notes and sketches

Pattern graphics Pattern graphics