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Kaleidoscope Teaser

motion design concept development

If you could voluntarily trigger involuntary memory and visceral emotions, would you?

Duties:

motion design, writing

Tools:

After Effects

Concept:

Senses, especially smell or taste, can trigger powerful and vivid memories—and emotions—of the past, as is often referred to as involuntary memory or the Proust Effect. Should a childhood comfort food prompt nostalgic emotions, what if we could trigger such involuntary memories voluntarily? In this conceptual piece, I imagined a restaurant that serves food to evoke memories and emotions. A guest chooses a menu, selects the kind of memories to trigger (like, "I'm in the mood for some bitter-sweet memories today"), and gets served with involuntary memory as they eat. Kaleidoscope is a metaphoric reference to dream-like yet vivid emotional quality of Proustian moments, and naturally lends itself to kaleidoscopic aesthetics throughout the video to set the tone.