B2B Corp Site Redesign

NOTE: Due to confidentiality under NDA, client name and other proprietary details are removed.

Site redesign concept for an interior product client


The Moderns


UX/UI design, motion development


An internationally renowned interior surface product company was struggling with their multitude of product types and keeping up with outdated legacy CMS system. They offered a myriad of architectural products, and confusing categorization and archaic CMS made it extremely difficult for clients to find what they want and for internal teams to manage inventory and update content.


We completely restructured the site user flow and reorganized entire product category system. Each of their product categories were so interrelated in complicated specs that no off-the-shelf CMS could handle, so we proposed a custom-CMS with tailored modules such as product configurator and proprietary collage tools. For in-depth filtering and searching across product portfolio was indispensable for users, we also planned out exhaustive database structure to implement comprehensive functionality. I developed the full site wireframe, designed the user flow, built visual mockups, and created the motion presentation for clients.