Young & Rubicam Group
Developing a new visual identity system for a multi-national, multi-agency group of creative firms
Young & Rubicam Group w/ Landor Associates
Going through a name change from Young & Rubicam Brands to Young & Rubicam Group, the firm needed a new visual identity system developed. A holding company consisting of top-notch agencies in premium marketing and communications services, they hoped to better signal the unified platform for the partner companies without overpowering individual brand visual identities.
Under the main creative direction—the use of ampersand to communicate collectivity and multi-color palette to celebrate the variety—I first developed the color scheme in collaboration with Landor Associates. Once the logotype and ampersand graphic established, I worked closely with Global Brand Officer to create a series of real-life applications: from stationery sets to corporate events, to interactive web apps, and to interior/exterior signage systems. The overarching visual concept was the multiplicity of ampersands in vibrant colors to communicate a wide range of expertise in unison.