Portfolio

Young & Rubicam Group

identity design visual design

Developing a new visual identity system for a multi-national, multi-agency group of creative firms

Agency:

Young & Rubicam Group w/ Landor Associates

Duties:

design, develop

Challenge:

Going through a name change from Young & Rubicam Brands to Young & Rubicam Group, the firm needed a new visual identity system developed. A holding company consisting of top-notch agencies in premium marketing and communications services, they hoped to better signal the unified platform for the partner companies without overpowering individual brand visual identities.

Solution:

Under the main creative direction—the use of ampersand to communicate collectivity and multi-color palette to celebrate the variety—I first developed the color scheme in collaboration with Landor Associates. Once the logotype and ampersand graphic established, I worked closely with Global Brand Officer to create a series of real-life applications: from stationery sets to corporate events, to interactive web apps, and to interior/exterior signage systems. The overarching visual concept was the multiplicity of ampersands in vibrant colors to communicate a wide range of expertise in unison.